Top 12 2022 B2B Marketing Trends to Watch
Heinz Marketing
JANUARY 13, 2022
Whether or not you are taking an account-based approach to your GTM motions, your customers expect a consistent message and experience across teams. We make up our own acronyms and expect the rest of the company to get on board, vs starting with metrics and language that the CFO, CEO and board already use and value.
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