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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

A sales qualified lead (SQL) has been vetted and deemed prepared to have a sales conversation. Sales enablement content Materials such as case studies, presentations, e-books, product information, and market research help salespeople engage prospects and close deals. Instead of “basic package,” say “essential plan.”

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What Is Lead Qualification and How Does It Work?

Salesforce

Sales qualified leads (SQLs) Depending on how your company uses this term, either an SQL has been qualified, typically by marketing, and passed along to sales for follow-up or a sales rep has qualified the lead themselves and found them to be a good match for the company. Suggest whatever makes the most sense for your situation.