Business Apologies: What You Should (and Shouldn’t) Do
ConversionXL
JANUARY 21, 2019
Jennifer Robbennolt , a Professor of Law and of Psychology at University of Illinois, gauged the reaction of survey respondents when they heard an apology throughout hypothetical injury-settlement cases. The company recovered 70% of its market share within five months and was back up to 90% a year after the incident.
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