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Navigating the creator economy: Strategies for brands and marketing teams

Martech

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Long-term partnerships where influencers regularly promote a brand.

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17 Obscure Persuasion Techniques for Conversion Optimization

ConversionXL

How to Use It: If buying and using your product is a mental task, incentivizing behavior can work, but you must run tests to quickly find the point where incentives begin to backfire. If buying and using your product is a physical task, incentivizing behavior will work well and you can offer high incentives without fear of backfire.