The 4 Phases For Developing A Customer Retention Strategy
ConversionXL
JUNE 5, 2014
Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? Phase 3 – Evaluate Whether A Loyalty or Rewards Program Will Drive Repeat Business. read the case study for more details). Perhaps that’s why Amazon Prime is such a successful program?
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