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When and how to move beyond performance marketing to brand strategy

Martech

Launching performance marketing campaigns through Google’s Performance Max or other avenues is straightforward and initially budget-friendly. As a result, brands can quickly become enamored with the process, escalating their spend as their business expands. This is the foundation upon which a sustainable brand strategy can be built.

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Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote

Martech

The technology can be used to generate more leads, increase revenue and drive repeat business or loyalty. Use genAI to help create and launch a re-engagement campaign aimed at lapsed customers. Furthermore, the ways marketers can infuse genAI at these stages fall into three main marketing goals for Padgett.

Customers 104
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Generative AI’s role in shaping the future of advertising

Search Engine Land

I witnessed firsthand the array of new product launches and updates that Google unveiled and had a chance to talk with Google’s product leadership about it. And remembering that new customers are the most expensive to acquire, how could generative AI help drive loyalty and repeat business from existing customers?

CTR 111
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Cyber Week’s sales success depends on a year-round consumer connection

Martech

The success of Black Friday, the annual, in-person shopping bonanza complete with overnight camping for deals, has launched an entire season of markdowns. And, it makes sense — brands stand to capture more business by stacking similar promotions to capitalize on Black Friday. Probably not.

Trust 102
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Microsoft enters the customer experience space

Martech

Microsoft this week announced the launch of the Microsoft Customer Experience Platform designed to orchestrate AI-driven customer journeys. What’s more, brands need to know what those who convert do post-purchase–this information helps companies win repeat business and encourage customer advocacy.

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7 Expert Tips for Launching Location-Based Promotions

Hubspot

It’s early in the LBS game, but here is what some of the experts suggest you keep in mind when launching location-based promotions: 7 Expert Tips for Launching Location-Based Promotions. Make it Worthwhile: If you want people to check in when they get to your business, make sure it’s worth the trouble for them to do so.

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19 questions to ask customer journey analytics vendors during the demo

Martech

What’s the long-term product roadmap and launch dates? What’s more, brands need to know what those who convert do post-purchase–this information helps companies win repeat business and encourage customer advocacy. What is the turnaround time for support queries/tickets? What new features are you considering?