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What CEOs Are Missing In Their Attempts to Grow Revenue

Understanding the Sales Force

Sales and Marketing Alignment ( “align sales and marketing,” “CMO CEO partnership” ): With only 50% agreement on marketing’s role, they’re hunting for ways to unify teams. M&A and Strategic Partnerships ( “M&A for revenue growth,” “marketplace partnerships” ): 56% of CEOs plan mergers or partnerships to scale long-term value.