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What Is Enterprise OEM Software Licensing?

Lead Fuze

In this case, it may be in the best interest of both parties if they promote this relationship on all promotional materials. This will allow them access to leverage and customer base as well as providing major discounts off list price in exchange for giving up higher profit margins that could be obtained by going direct with customers.

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What Is Enterprise OEM Software Licensing?

Sales Hacker

Co-Marketing: When the licensee is shipping as an option, the licensor has a vested interest in promoting the added value it provides to the licensee’s customers. Co-marketing initiatives between the partners are common, and the licensor may provide the licensee with Marketing Development Funds (MDF) to promote the combined solution.

GTM 74
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Sales spiff – an easy guide to motivating your teams with examples & ideas

PandaDoc

Usually, a percentage of the sales price or profit margin. Promote healthy competition. Celebrate achievements openly but also encourage teamwork and the sharing of sales training techniques among your staff. This page is not intended to and does not provide legal advice. This may be structured into multiple tiers.