Is Your SaaS Go-to-Market Strategy Tsunami-Proof?
ConversionXL
SEPTEMBER 20, 2018
If you currently use a sales-led GtM, a competitor with a more efficient customer acquisition model can deliver a more affordable price tag and steal your market share. To put yourself on higher ground, the next best SaaS GtM is a marketing-led GtM. The marketing-led GtM strategy. Image source ). Tidal Waves. Safety Zone.
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