Why Marketing ROI is Never a Guarantee
Hubspot
MARCH 16, 2016
And by no means is the concern misdirected- any business with a focus on growth or profitability can’t just blindly spend its resources. There are no magic crystal balls that give businesses the ability to assess the probability or levels of ROI. The ROI Hang Up. The Great Flood of 2016. My heart sank.
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