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In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours

Hubspot

In marketing, as in life, situations will inevitably arise that require a certain amount of scrappiness. Or maybe, like HubSpot, you store your backup content deep under ground in a radiation-resistant inbound marketing bunker, right next to your stockpile of blog posts. We need more leads!” is the battle cry. And Twinkies.*.

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The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog

Hubspot

So, here's what was done: We extracted each of the URLs of every blog post that we've ever published on the HubSpot Marketing Blog (a total of 6,192 blog posts). So, here's what was done: We extracted each of the URLs of every blog post that we've ever published on the HubSpot Marketing Blog (a total of 6,192 blog posts). The author.

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Does “Going Viral” Actually Result in More Conversions?

ConversionXL

“Viral campaigns” do not begin and end with funny videos, as most content producers believe… Other types of content (Facebook posts, tweets, articles, infographics, images, microsites, sales page, etc.) Right now there is almost certainly an enterprise exec in a boardroom somewhere saying, “We need it to go viral.”