Want to Know a Secret? Your Customers Do.
ConversionXL
NOVEMBER 27, 2019
Brown punched up his argument, no doubt, for attention. Throughout our lives, we learn that withheld information is often vital information : insider trading is lucrative; knowing someone’s limit in a negotiation is advantageous; we deem the information we keep secret to be important. The “secrecy heuristic”. Image source ).
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