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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

billion, your current distribution network can only reach 5 million. Example 1: Software company Based on market research, this company finds that its niche software could serve up to 30,000 clients in North America. You’re not yet ready to chase international sales , so you find your TAM for the U.S.

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Can You Ever Really Scale Social Media Marketing?

Hubspot

Alisa Meredith is the co-owner and inbound marketing strategist at Scalable Social Media , an inbound marketing agency in Wilmington, North Carolina. However, to really take advantage of social media''s strengths -- relationship building, networking, and customer service, you really need to get personal. Me: Hi Alisa!