Sam’s Club’s retail media network rolls out new experience and targeting capabilities
Martech
JULY 18, 2023
Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). RMN referrals were up 70% year-over-year during the latest summer Prime Day promotions. and Puerto Rico.
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