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How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year

Hubspot

FEBRUARY 23, 2016

Marco's main buyer persona was that facilities manager/IT manager/office manager, so they decided the topic of the new blog would be "general technology," where they'd write blog posts focusing on advice and techniques for using technology in the workplace. They started by creating the blog, which they did using HubSpot.

Tradeshows 50
Tradeshows Launch Promote Technology 50
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Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

JULY 21, 2015

The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. The same concept applies with list purchasing, tradeshow marketing -- anything where you don't own the property from which leads are generated.

Networking 78
Networking Entertainment Promote Lead generation 78
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