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LBS Newsletter #5: Value of flexibility

The Lost Book of Sales

What is the value of flexibility? When we use strict formulaic tools to value flexibility, risk, or uncertainty, we might miss the bigger picture. And more generally though, what is the value of flexibility? 🕰️ 💵 To state a simple example, let's say you and me discuss starting a business.

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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

Here are some previous issues of the newsletter. In the middle of the sales cycle, you need to be extremely flexible about commitments as you begin to adapt to the visionaries’ agenda. You need to be mentioned in articles that run in the newsletters and blogs they read. Table of Contents. What's happening?