Value-based bidding: Why it’s key to boosting your Google Ads
Search Engine Land
FEBRUARY 7, 2024
This gives you a more nuanced way to bid beyond just chasing conversion volume, aligning your ads with profitability goals. Using specific website functionalities such as a chat or quote system. This type of business operates on low margins but has a high price tag associated with a “booked event.” Watching a video.
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