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What is Customer Obsession? Steps, Examples, & Importance

Salesforce

Build detailed customer personas that go beyond demographics to include challenges, interests, and objectives. From there you can automate account-based research within Sales Cloud, using built-in AI that pulls in relevant data from the web. Train your sales professionals to think of themselves as problem-solvers.

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Digital Sales Rooms: The Future of Sales

Highspot

In this comprehensive blog post, we will explore the concept of a digital sales room, its key features, benefits, and the role it plays in modern sales strategies. What Is a Digital Sales Room? Why Is a Digital Sales Room Necessary? Here are some key benefits of a digital sales room.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Anita Nielsen is a best-selling author and sales performance coach. Using her 20+ years of trench experience in B2B tech sales and support, Anita teaches sales professionals around the globe how to leverage key principles of human psychology to help buyers make a decision in the seller’s favor. Shari Levitin.

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