Top 12 2022 B2B Marketing Trends to Watch
Heinz Marketing
JANUARY 13, 2022
Moving from a volume-based approach to a pipeline-based approach is going to change people’s jobs. How are you investing in not just the playbooks but also the team-building across teams to facility the kind of day-to-day collaboration required here? In other words, an investment in brand now is a return on pipeline later.
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