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B2B Marketing Attribution: Models, Tools, and Processes

ConversionXL

Here are the issues that can arise: If the lead-source assignment is a manual process, you leave it to someone’s judgment. You’re limited to reporting on a single object at a time; the sales process doesn’t match that. You can create campaigns for Sales/Marketing types and set up hierarchies that make sense for your process.

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How to Build Effective Sales Compensation Plans for Any Customer Facing Role

Sales Hacker

The Process for Creating a Sales Compensation Plan. Here’s a simple example to begin with that covers the SDR, AE and Customer Success Manager (CSM) functions: Table 1. Split model: The SDR function has been under pressure as their comp plans have been held accountable against market metrics that frequently reset themselves.

SQL 103
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Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

Heinz Marketing

But I can also tell you my teams and my colleagues and peers are also eagerly writing things down, and it helps to shape our own internal strategy and processes as we go forward. And then to the points that you’ve made, Matt, SiriusDecisions went very deep from a functional perspective.

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