B2B Marketing Attribution: Models, Tools, and Processes
ConversionXL
OCTOBER 22, 2018
Here are the issues that can arise: If the lead-source assignment is a manual process, you leave it to someone’s judgment. You’re limited to reporting on a single object at a time; the sales process doesn’t match that. You can create campaigns for Sales/Marketing types and set up hierarchies that make sense for your process.
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