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Challenge 2: Creating a Personal Experience At Scale. Relationships are everything in B2B sales. Whether you are walking a tradeshow floor or engaging with someone online, getting prospects to "like you" is the best way to create a positive salesexperience. How to Create A Positive B2B SalesExperience.
Sales needs to partner with the customer success team to make sure that the post-salesexperience surpasses the customer’s expectations. This could be putting a billboard on the 101 , investing in a big space at a tradeshow, hiring famous event speakers or running a Super Bowl commercial.
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