Martech

JUNE 3, 2025

That’s precisely what AI did to Go-to-Market (GTM). By following GTM’s logic volume over value, correlation over causation AI made the system irrelevant without needing to attack it. If something happened after marketing touched it, we claimed partial credit. It let GTM overextend.

GTM 65

GTM Finance Strategize Trust 65

Sales Hacker

JUNE 3, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rick Kelley is the former VP of Metas Global Business Group, where he led a $10B+ revenue organization and played a pivotal role in building out Metas go-to-market teams across North America and EMEA.

GTM 85

GTM Territory Gaming Sales 85

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. We surveyed 1,000+ GTM professionals to find out. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities. But is it delivering real results?

Sales

Advertiser: ZoomInfo

In this eBook, see exactly how they're set to transform the way we approach sales and go-to-market (GTM) strategies. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful.

Sales

Advertiser: ZoomInfo

Every go-to-market team knows the frustrations that come from a drawn-out sales process. By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster. Slow-moving compliance reviews. How can you speed it up?

Cold Call

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play.

Sell

Advertiser: ZoomInfo

Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue. Intensifying competition. Economic uncertainty. Thankfully, there’s an answer.

GTM