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Marketing AI: 11 Powerful Ways of Transforming Growth Roles

Lead Fuze

Sales and marketing AI is changing how companies sell and promote themselves. This 2021 and the years to come, the most common application of AI is in the tech industry from machines that perform tasks that are too dangerous for humans to Siri and similar voice-controlled assistants that you can ask to call someone or to search the web.

Growth 122
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Table of contents What is customer acquisition, and how does it support growth? Get it right: Good vs. bad customer acquisition examples Scenario 1: The D2C haircare brand Scenario 2: The online fashion retailer What separates these business examples? What is customer acquisition, and how does it support growth?

Customers 129
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3 Tips to Drive Revenue Growth with Customer Retention

Heinz Marketing

According to Forrester , the average B2B customer retention rate in 2021 was between 76% and 81%. That is a huge chunk of business. The most successful B2B companies carefully optimize their customer retention and re-engagement strategies to focus on reducing churn and growing repeat business.

Growth 97
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A Guide to Sales Enablement: Process, Framework and Tools

Lead Fuze

If you believe its simple, I have a bridge in San Francisco to sell you. This will lead to better win rates, repeat business, referrals, sales cycles. The best way to improve bottom lines and scale growth is by systematizing the process of training salespeople. Pay is not the only thing that motivates employees.

Process 52