SaaStr

OCTOBER 27, 2023

But it can be distracting for engineering, product, and GTM teams. Your initial product exhausts the market, and once you approach 10% market share in your core ICP, things will start to slow down. Ask yourself, am I approaching 10% market share in my core ICP? No matter what you do, you’ll hit TAM issues.

Strategize 100

Strategize Growth Niche Quota 100

ConversionXL

JANUARY 18, 2022

Product marketing informs strategic positioning and ensures alignment across the company. It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Product marketing uncovers where to play and how to win.

Product 110

Product GTM Construction Launch 110

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96

Launch Product Non-Profits GTM 96