VanillaSoft

JUNE 28, 2021

Corner the market Understand your customers Niche up Reviews and referrals Build a quality database ?? For example, you might build a niche brand around renovation loans, VA loans, or financing for residential construction. If you address those in the process, building trust comes naturally. Here’s how. ActiveRain.

Real Estate 52

Real Estate Niche Finance Referrals 52

ConversionXL

FEBRUARY 3, 2022

This strategy can be useful for established companies looking to grow but don’t have a pressing need to expand beyond their niche. For example, in 2021 accounting software platform Bill.com acquired spend management tool Divvy in order to increase its market share. Rewards program, contests, email marketing, campaigns; Revenue.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Sales Hacker

OCTOBER 7, 2021

It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. Selling today requires our traditional soft skills of empathetic listening, communication, relationship building, and decision-making. I joined Flowhaven in 2021 as an SDR. Anything less is failure.

Sales 130

Sales Start-ups Up-sell Cross-sell 130