SaaStr

JUNE 17, 2023

We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends. We’ll also examine how public markets currently influence the SaaS industry and unpack the elevated CIOs’ role in budgeting for SaaS products.

Growth 89

Growth E-commerce Profit margin Strategize 89

Search Engine Land

SEPTEMBER 11, 2023

Advertisers who switched from Target CPA to Target ROAS saw a 14% increase in conversion value at a similar return on ad spend, per Google’s internal data from March 2021. If your business has high variability in sales value within the same product or service category, you’re better placed to reap the rewards of Target ROAS.

Profit margin 140

Profit margin Objectives and Key Results Campaign Conversion 140

Hubspot

AUGUST 22, 2022

Sales Rep Performance in 2021 vs. 2022. Let’s start by taking a look at how the sales field has changed from 2021 to 2022, and dive into the biggest sales trends of the year. Selling by offering a solution rather than pitching a product/service is key to sales pros. Goal 4: Winning More Market Share.

Cross-sell 61

Cross-sell B2C CRM Quota 61