Search Engine Land

JANUARY 17, 2024

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions. Clients commonly apply uniform goals to all campaigns regardless of their place in the marketing funnel.

Objectives and Key Results 91

Objectives and Key Results CTR Campaign Click Through Rate 91

Search Engine Land

JULY 17, 2023

SEO goals aim to progress your SEO and support your broader marketing and business objectives. Ranking in the top 3 results for keyword X nationally is a specific goal. Organic CTR (Search Console). A helpful job here is to search for your keywords and pay close attention to the search results. What are SEO goals?

Objectives and Key Results 98

Objectives and Key Results CTR Click Through Rate Represent 98

Search Engine Land

DECEMBER 16, 2022

With this in mind, and as we look toward 2023, how SEOs communicate to key stakeholders across their organization will be of the most critical importance. “What key metrics matter to the CEO?” Understanding the C-suite and key business metrics that matter. Determine competitive pressures. Budget efficiency.

Objectives and Key Results 84

Objectives and Key Results CTR Campaign Promote 84

Lead Fuze

SEPTEMBER 30, 2023

Does affiliate marketing really work in 2023? Their solid 30-day cookie duration gives potential referrals ample time to decide whether or not to make a purchase while ensuring any resulting sales are attributed back to your efforts. Can I use AI for affiliate marketing? How to make money with AI in affiliate marketing?

Commission 52

Commission Referrals A/B testing Objectives and Key Results 52

ConversionXL

NOVEMBER 23, 2022

Definitely make #CXLLive a priority in 2023. (It You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. One of the key aspects to out-convert competitors and get in that JTBD framework is using effective messaging.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Search Engine Land

JUNE 25, 2024

New features and updates are available to level up your campaigns, drive engagement and reach business goals with greater precision and impact. Better yet, you can create campaigns allowing your messaging to guide the user through the funnel. To set up a CTV Ads campaign, follow these steps: Create a new campaign.

Objectives and Key Results 86

Objectives and Key Results Non-Profits CTR Campaign 86