2023 Campaign CTR SQL 
Martech
MAY 30, 2023
It’s a new paradigm in 2023, supported by research. The question is how can marketers personalize campaigns at scale? This let Domino’s create personalized customer journeys for different cohorts based on behaviors and build hyper-relevant audiences using SQL traits. No personalization, no leads. Or only a handful of them.
Search Engine Land
JANUARY 16, 2024
Use last year’s data to define your ideal customer Review your 2023 performance. Some places to look: Demographic data from ad campaigns User journeys and interests are constantly evolving. If 2023 was any indication of the future, 2024 will be a year of widespread experimentation for marketers.
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