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By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. For example, consider reducing the number of tradeshows you attend or switching to virtual events to save on travel expenses.
Significant strides in digital technology combined with the COVID-19 pandemic heavily impacted the world of corporate summits, events, and tradeshows. Is there still room for in-person events in 2023 and beyond? At in-person events, take time to make non-business-related conversations to create connections. of all events.
Datadog CMO Alex Rosemblat took the stage at SaaStr Annual 2023 to share how marketing teams can get more deals done with less budget. The first question you need to ask yourself is: Are you consistently giving your sales team great leads with high conversion potential? Are they the right people? Are they the right companies?
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