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How to run a successful site migration from start to finish

Search Engine Land

When done right, a site migration is a chance to improve site performance, enhance user experience and boost search presence. A site migration with SEO built into it can preserve rankings, avoid traffic loss, retain link equity, improve user experience and uncover new opportunities to improve the site.

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An SEO guide to understanding E-E-A-T

Search Engine Land

At best, it can make assumptions about the human experience, but the content it generates won’t be unique. It’s probably no coincidence that Google announced the addition of “experience” in its search quality raters guidelines shortly after ChatGPT’s launch. What's changed?