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What to Know About the Software Buying Landscape in 2023: What’s Changed, What’s the Same, and What Your Buyers Want with G2 CMO Amanda Malko (Video)

SaaStr

and go-to-market partners, to understand what’s happening in the space. . “G2 Some call this the ‘ecommercization of software,’ and this trend signals a highly disruptive shift in how we go to market with software. What each of these shares in common is a reflection of the immediate post-sales experience.

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Why sales enablement is now essential to the enterprise

Highspot

Now, I’m sharing more details about our first-sale teams’ strategy, including new talent joining us at a time when sales enablement has become essential to businesses’ go-to-market (GTM) success. Gartner, “Transform Sales Enablement by Treating Technology as a Teammate”, Oct.

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How to Improve Sales Productivity and Close More Deals

Highspot

Sales productivity is the backbone of revenue generation, and during a time when businesses are being forced to achieve more with less, strengthening it has never been more vital. What exactly do you stand to gain from ramping up sales productivity and increasing quota attainment across your team?

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The 5 P’s of Sales Leadership w. VP of Sales at Crunchbase

Sales Hacker

We’re really excited to be able to provide our audience and network with even more high-quality content on all things go-to-market. Ang McManamon is a tenured sales leader who puts culture first, helps build high performing SaaS teams, and executes with urgency across all areas of an organization.

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