2023 Go To Market Sales Experience Strategize 
Highspot
FEBRUARY 11, 2024
Now, I’m sharing more details about our first-sale teams’ strategy, including new talent joining us at a time when sales enablement has become essential to businesses’ go-to-market (GTM) success. I’m excited to announce that Martin Savitt has joined Highspot as our new sales leader for North America.
Highspot
JUNE 6, 2023
This method not only ensures everyone uses on-brand, on-message materials but also reduces sales reps’ time spent searching for content. The integrity of your brand hinges on ensuring all go-to-market teams are singing from the same songbook. Modern buyers have little to no tolerance for a poor sales experience.
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