SaaStr

OCTOBER 4, 2024

Not only is Klaviyo a rocketship but also the first to IPO in over 2 years (since December 2021) when it went public in September of 2023. The Power of Building an Ecosystem When Klaviyo started, they launched on Hacker News as everybody did back in the early 2010s. You find a problem, a niche for one market, or a use case.

E-commerce 108

E-commerce Product Customers Niche 108

SaaStr

SEPTEMBER 29, 2023

Lattice has launched four product suites in the last eight years, and the ideas that drove their growth apply to most companies today. This showcases a narrow segment of a niche market, and it’s missing a lot of startups. The Logistics of Going Multi-Product GTM only exists on the back of a product that real customers need.

Product 96

Product GTM Cross-sell Commission 96

ConversionXL

JULY 28, 2021

When Google officially announced the launch of GA4, they said: “The new Google Analytics will give you the essential insights you need to be ready for what’s next.”. By 2023, Google plans to do the same. To do this, you’ll first need to configure GTM. Here’s how to set it up in GTM: Click Tags > New. Image source ).

GTM 146

GTM Follow-up Technique Campaign 146

SaaStr

APRIL 30, 2024

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function.

Go To Market 104

Go To Market GTM X-functional Objectives and Key Results 104