SaaStr

APRIL 19, 2024

You launch shampoo and conditioner, which sells a million in the first year; that’s great, but it’ll never get there. Find a niche where you’re the top two or three. In 2022 and 2023, SaaS became software as a ripoff,” Jason says. You never catch up. If you’re selling 50M shampoo and growing 20%, you’re adding 10M per year.

Engineering 101

Engineering Price Cross-sell Niche 101

Martech

JUNE 9, 2023

We had no idea what to expect when we launched MarTechBot in April. Take our brief 2023 MarTech Replacement Survey By leveraging the creative potential of MarTechBot, marketers tapped into its vast knowledge base to generate fresh ideas and discover novel approaches to tackle marketing challenges. Was MarTechBot innovation?

Technology 99

Technology Technology Niche Conversion 99

SaaStr

SEPTEMBER 29, 2023

Lattice has launched four product suites in the last eight years, and the ideas that drove their growth apply to most companies today. This showcases a narrow segment of a niche market, and it’s missing a lot of startups. It took Lattice a long time after launching new products to get customers to know they had those new products.

Product 95

Product GTM Cross-sell Commission 95

Search Engine Land

MARCH 14, 2023

If we compare the websites, we’ll see that: The website that tanked a few months after launch was brand new with little authoritativeness or reputation. One blog post, which went live last October 2022, was written by someone with experience in the niche. The blog went from 1,000 words to 5,000.

Niche 97

Niche Trust Follow-up Engineering 97

Search Engine Land

OCTOBER 12, 2023

I can look at every campaign we launch and see if/ how digital PR lifts a brand’s search. No one hires an SEO because they want to buy links and niche edits. Come on, folks, it's 2023. .” I’m lucky enough to work for a digital PR agency that has started an SEO side. And it does.

Niche 115

Niche Growth Engineering Pitch 115

SaaStr

APRIL 21, 2023

In 2023, highly personalized outbound to the right buyers always generates conversations, and mediocre outbound with trite cadences often gets you nowhere. Most founders create a really slick, straightforward website when they launch and never touch it again. Pick one or two and do them well. It’s that simple. The problem with this?

Niche 80

Niche Prospecting Pitch Launch 80

Search Engine Land

FEBRUARY 17, 2023

The platform can be credited with keeping viewers engaged since its launch in 2005. How does the YouTube algorithm work in 2023? Mitchem points out: “Find something in your industry, in your niche that gets a lot of attention. Like many algorithms, YouTube is using machine learning to understand user behavior.

Click Through Rate 92

Click Through Rate Niche Follow-up Trust 92

Lead Fuze

MAY 27, 2023

In this blog post, we will explore various aspects of building a successful digital marketing agency, from assembling a skilled team and focusing on specific industries or niches, to differentiating your services through unique offerings. Start your journey today. Now go forth, differentiate, and conquer the digital marketing world.

Niche 40

Niche Profit margin Clients Lead generation 40

Lead Fuze

MAY 27, 2023

By 2023, over 571 billion U.S Projected Global Spending on Digital Advertising by 2023 If you thought things were already looking good for this industry, wait until you see where it’s headed. If budget constraints are holding you back from launching your own successful social media marketing campaigns, don’t worry.

Profit margin 40

Profit margin Technology Technology Clients 40

Search Engine Land

AUGUST 11, 2023

As pointed out by Patrick Stox, November 14, 2005, was the official launch of GA, meaning our data encompasses all data through the birth and death of GA as we all knew it. Most were after the data cutoff of June 30, 2023. This is where we see the limitations of LLMs on niche topics. were not found in the GA data.

Engineering 97

Engineering Follow-up Start-ups Niche 97

Search Engine Land

MARCH 9, 2023

On February 21, 2023, Google released the February 2023 product reviews update that ran for 14 days and ended on March 7, 2023. February 2023 product reviews update. As a reminder, the February 2023 product reviews update started to roll out at about 5 p.m.

Product 87

Product Niche Manufacturing Promote 87

Search Engine Land

APRIL 27, 2023

The April 2022 reviews update created more volatility in Google’s search results than past versions of the update, including the previous February 2023 product reviews update , according to Semrush and Rank Ranger data. About the Google April 2023 reviews update. This update took 13 days to roll out and completed on April 25, 2023.

Product 93

Product Manufacturing Niche Launch 93

Search Engine Land

SEPTEMBER 12, 2023

pic.twitter.com/1SxeVJnWGQ — Menachem Ani (@MenachemAni) June 7, 2023 Pro: It refreshes your marketing priorities Performance Max forces PPC managers to think more like marketers than strictly media buyers. I like sharing what we learn because I feel helpful. Have an active one, but not sure how to study or optimize performance?

Campaign 137

Campaign Retail Lead generation Pharmaceutical 137

ConversionXL

JULY 28, 2021

When Google officially announced the launch of GA4, they said: “The new Google Analytics will give you the essential insights you need to be ready for what’s next.”. By 2023, Google plans to do the same. This is useful for traffic activity after a recent product launch. How GA4 differs from Universal Analytics.

GTM 146

GTM Follow-up Technique Campaign 146

Hubspot

JANUARY 9, 2024

What we love: Even if this doesn’t result in a sale, you’ve gained a great insight into what people really think about products/services in your niche. Nurture relationships LinkedIn’s VP of Global Sales Solutions, Alyssa Merwin Henderson , predicts “relationship-building will be framed as a key KPI” in 2023.

Objectives and Key Results 72

Objectives and Key Results Sales Trust Up-sell 72

Hubspot

MAY 7, 2024

No matter your niche, product, or service, and no matter how prepared you are, your business will throw you a curveball. As a marketing business owner whose revenue primarily comes from my writing services, late 2022 to mid-2023 was… unnerving, to say the least. I tell you this from experience.

Start-ups 63

Start-ups Teamwork Follow-up Service 63

Search Engine Land

OCTOBER 11, 2023

Theories on SGE’s potential traffic impact SGE will undoubtedly impact organic search, with both positive and negative consequences, if it launches as it currently stands. This depends on the niche, business model and keyword types. My guess is that it will be many months after launch before we get data on SGE in Google Search Console.

CTR 132

CTR Electricity Real Estate Angle 132

SaaStr

APRIL 30, 2024

2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. Nail down one small niche of a market before you hit the gas to scale. They’ll become more concerned about the quality of deals from sales to onboarding to launch. Let’s look at a loose timeline of Owner’s journey.

Go To Market 105

Go To Market GTM X-functional Objectives and Key Results 105

Search Engine Land

JULY 25, 2023

To improve your chances of being featured in snippets, consider the following steps: Identify common user queries in your industry or niche and create dedicated content to address them comprehensively. Google has introduced the world to Bard, its conversational AI product launched to compete with ChatGPT.

Engineering 98

Engineering Click Through Rate Territory Niche 98

Lead Fuze

MAY 27, 2023

Launching a video marketing agency can be an exhilarating and lucrative endeavor for those aiming to exploit the burgeoning need for top-notch video material. To truly understand what makes each client tick (and click), dig deeper into their specific niche market needs by researching trends within their industries.

Objectives and Key Results 40

Objectives and Key Results Technique Campaign Clients 40

Search Engine Land

DECEMBER 18, 2023

It’s an exciting playground for businesses targeting niche communities and aiming to connect more personally with their target demographic. Threads Threads is one of the newest social media platforms, launched in 2023 by Meta, the parent company of Facebook, Instagram, and WhatsApp.

Networking 123

Networking Trust Represent Entertainment 123

Search Engine Land

DECEMBER 8, 2022

When Google launched a new spam update at the end of 2022, complaints poured in as webmasters were caught off-guard. In 2001, when Google launched the revolutionary PageRank algorithm for counting and measuring the value of incoming links, the dirty SEO trick referred to as keyword stuffing was officially on the way out.

Engineering 94

Engineering Launch Sports Niche 94

PandaDoc

APRIL 12, 2023

Video marketing Video is among the top marketing trends of 2023, and it’s a great way to engage potential customers with educational and entertaining content. Customers will see you as a trusted source in your niche, and you’ll raise brand awareness at the same time. Don’t just copy them without putting a strategy in place.

B2C 52

B2C Cross-sell Retail Sales 52