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2024 Predictions: Social media’s evolution

Martech

As the vitriol ramps up in an election year, will users opt out? “We That said, if marketers do notice drops in engagement in the coming year, other digital channels such as digital video or streaming, as well as SEO investment, would be candidates to take up some of that channel space,” Gutter said. Get MarTech! In your inbox.

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

And yes, while niche content traffic may be low, conversions can be high. But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. A person who looks it up is in the market to spend money. In the future, we also plan to move into TOFU content.

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What is an AI winter and is one coming?

Search Engine Land

This usually follows after a period of overhype and under-delivery in the expectations of AI systems capabilities. Brief history of AI winters and the reasons each one occurred The field of AI has a rich (albeit quite short) history, marked by periods of intense excitement followed by somewhat of a disappointment. Think of: Chatbots.

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How to market in the age of outrage

Martech

I think that’s what a niche number of consumers are looking for, but unfortunately, their voice is very loud and brands have become very afraid.” consumers said businesses should speak up, according to a Gallup poll. In February 2023, the beer company asked a dozen notables to remix its latest advertisement. In 2022 48% of U.S.

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How to demonstrate E-E-A-T in AI-generated content

Search Engine Land

When you look up “Regenerate response” -chatgpt <keyword> on Google, you’ll get results for webpages that have copied and pasted ChatGPT content without much editing – evident from the “Regenerate response” phrase taken from the AI chatbot’s interface. This translated to the following checklist.

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How the YouTube algorithm works: What marketers need to know

Search Engine Land

The platform can be credited with keeping viewers engaged since its launch in 2005. Raise up authoritative sources for news and information. This tells us that the YouTube algorithm is looking to prioritize content that follows guidelines, is factually correct and comes from authoritative channels and trusted creators.

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The Definitive Guide to Google Analytics 4

ConversionXL

For the first time ever, Google has rebuilt it’s platform from the ground up, transforming how data is collected to deliver holistic measurement across websites and mobile apps. When Google officially announced the launch of GA4, they said: “The new Google Analytics will give you the essential insights you need to be ready for what’s next.”.

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