2023 Launch Niche Strategize 
Martech
NOVEMBER 14, 2023
Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use. Fast-forward to October 2023.
Martech
FEBRUARY 8, 2024
And yes, while niche content traffic may be low, conversions can be high. But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. Potential risk alert: If you create lists of competing companies in your niche, be prepared to hand them leads.
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Search Engine Land
SEPTEMBER 6, 2024
Over the past few months, we’ve observed several key generative AI systems failing to meet the promise of investors and Silicon Valley executives – from the recent launch of Open AI’s GPT-4o model to Google’s AI Overviews to Perspective’s plagiarism engine and a ton more. Then a niche breakthrough occurs, starting the cycle all over again.
Martech
JUNE 9, 2023
We had no idea what to expect when we launched MarTechBot in April. Take our brief 2023 MarTech Replacement Survey By leveraging the creative potential of MarTechBot, marketers tapped into its vast knowledge base to generate fresh ideas and discover novel approaches to tackle marketing challenges. Was MarTechBot innovation?
SaaStr
SEPTEMBER 29, 2023
Lattice has launched four product suites in the last eight years, and the ideas that drove their growth apply to most companies today. This showcases a narrow segment of a niche market, and it’s missing a lot of startups. It took Lattice a long time after launching new products to get customers to know they had those new products.
Search Engine Land
FEBRUARY 17, 2023
The platform can be credited with keeping viewers engaged since its launch in 2005. How does the YouTube algorithm work in 2023? Mitchem points out: “Find something in your industry, in your niche that gets a lot of attention. Like many algorithms, YouTube is using machine learning to understand user behavior.
Lead Fuze
MAY 27, 2023
By 2023, over 571 billion U.S Projected Global Spending on Digital Advertising by 2023 If you thought things were already looking good for this industry, wait until you see where it’s headed. Thanks to advancements in technology (and some clever strategizing), these companies can now serve diverse clientele with varying budgets.
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