Martech

NOVEMBER 14, 2023

Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use. Fast-forward to October 2023.

Retail 132

Retail Niche Objectives and Key Results Technology 132

Martech

FEBRUARY 8, 2024

And yes, while niche content traffic may be low, conversions can be high. But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. Potential risk alert: If you create lists of competing companies in your niche, be prepared to hand them leads.

B2B 120

B2B Gaming Niche Appointment 120

Martech

JUNE 9, 2023

We had no idea what to expect when we launched MarTechBot in April. Take our brief 2023 MarTech Replacement Survey By leveraging the creative potential of MarTechBot, marketers tapped into its vast knowledge base to generate fresh ideas and discover novel approaches to tackle marketing challenges. Was MarTechBot innovation?

Technology 106

Technology Technology Niche Conversion 106

SaaStr

SEPTEMBER 29, 2023

Lattice has launched four product suites in the last eight years, and the ideas that drove their growth apply to most companies today. This showcases a narrow segment of a niche market, and it’s missing a lot of startups. It took Lattice a long time after launching new products to get customers to know they had those new products.

Product 96

Product GTM Cross-sell Commission 96

Search Engine Land

FEBRUARY 17, 2023

The platform can be credited with keeping viewers engaged since its launch in 2005. How does the YouTube algorithm work in 2023? Mitchem points out: “Find something in your industry, in your niche that gets a lot of attention. Like many algorithms, YouTube is using machine learning to understand user behavior.

Click Through Rate 95

Click Through Rate Niche Follow-up Trust 95

Lead Fuze

MAY 27, 2023

By 2023, over 571 billion U.S Projected Global Spending on Digital Advertising by 2023 If you thought things were already looking good for this industry, wait until you see where it’s headed. Thanks to advancements in technology (and some clever strategizing), these companies can now serve diverse clientele with varying budgets.

Profit margin 40

Profit margin Technology Technology Clients 40

Lead Fuze

MAY 27, 2023

Launching a video marketing agency can be an exhilarating and lucrative endeavor for those aiming to exploit the burgeoning need for top-notch video material. To truly understand what makes each client tick (and click), dig deeper into their specific niche market needs by researching trends within their industries.

Objectives and Key Results 40

Objectives and Key Results Technique Campaign Clients 40