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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use. Fast-forward to October 2023.

Retail 129
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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

We provide an experimental framework that can help you find a technique that works for your niche in a matter of weeks. This is live data for June 2023, for informational non-branded keywords. The dramatic finding is that 64% of strategic or high-traffic keywords are losing rank in SGE – they do not appear in the SGE snapshot carousel.

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Modern link building starter guide

Search Engine Land

Image created by author in Midjourney, August 2023 What is link building today? An outreach campaign could use one or multiple of these campaign types: Linkable content: Strategically creating content that content creators want or need to link to or share. Building a reputation in a niche, not broad categories, takes much less effort.

Niche 132
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8 Important Marketing Trends Ecommerce Sites Need to Understand in 2023

Sales Pop!

With that in mind, we’ll dive into eight important marketing trends that you absolutely can’t afford to ignore in 2023. Influencer Collaborations Partner with influencers in your niche to reach new audiences and generate buzz around your products. Sure, some of these ideas are nothing new.

Niche 52
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Effective Methods: How to Get Real Estate Leads

Lead Fuze

million dwellings were sold in the United States during 2023. in 2023 alone, there’s no shortage of opportunities. The competition among agents is fierce and standing out from the crowd requires strategic planning and execution. How to generate real estate leads 2023? Approximately 5.64

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

And yes, while niche content traffic may be low, conversions can be high. But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. Potential risk alert: If you create lists of competing companies in your niche, be prepared to hand them leads.

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Product page SEO: A complete guide

Search Engine Land

The Velvet Powder Puff became a viral sensation at the beginning of 2023. User-generated content, for some niches, is what makes their pages highly converting. Note : Only use this type of content if it’s relevant to your niche. Include the minimum necessary keywords, but don’t go to extremes.

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