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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race. Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. Fast-forward to October 2023. Forecasting this holiday season is like playing Powerball.

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Modern link building starter guide

Search Engine Land

Image created by author in Midjourney, August 2023 What is link building today? These groupings require wildly different link building and content marketing skills to execute and oversee a campaign. A popular example of a discovery link is targeting “statistic” keywords, like “SEO statistics 2023.”

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Effective Methods: How to Get Real Estate Leads

Lead Fuze

million dwellings were sold in the United States during 2023. in 2023 alone, there’s no shortage of opportunities. The competition among agents is fierce and standing out from the crowd requires strategic planning and execution. How to generate real estate leads 2023? Approximately 5.64

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How martech vendors can navigate the slow death of net-new deals

Martech

in 2023, according to Gartner’s latest annual CMO Spend Survey. Performance optimizers : Testing and optimization solutions that fine-tune campaign performance or analytics capabilities. Niche innovators : Specialized tools like conversational and video marketing that address specific needs or gaps.

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Product page SEO: A complete guide

Search Engine Land

Product descriptions Once your customers are influenced by an ad or a campaign on TikTok, you only have a short time to get them to stay and convert once they land on your product page. The Velvet Powder Puff became a viral sensation at the beginning of 2023. Note : Only use this type of content if it’s relevant to your niche.

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

And yes, while niche content traffic may be low, conversions can be high. But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. Potential risk alert: If you create lists of competing companies in your niche, be prepared to hand them leads.

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Strategies for Success: How to Grow a Marketing Agency

Lead Fuze

It also implies that growing your marketing agency involves more than just acquiring new clients; it requires strategic planning, effective client retention practices, and continuous service diversification. A key aspect to consider when strategizing on how to grow a marketing agency is the role played by niche markets.

Niche 52