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How the Google leak confirms the significance of author and publisher entities in SEO

Search Engine Land

It ensures your content is strategically placed across the right online platforms to reach your target audience. Brand SERP click-through rate. This is niche notability. Trusted and famous in a niche beats trusted every day of the week. Mentions of “website” were replaced by “website owner” (a.k.a.

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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

We provide an experimental framework that can help you find a technique that works for your niche in a matter of weeks. Click-through rate (CTR) in SGE It is a mystery what will be the actual CTR of different positions in the SGE snapshot carousel. This is live data for June 2023, for informational non-branded keywords.

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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

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How the YouTube algorithm works: What marketers need to know

Search Engine Land

How does the YouTube algorithm work in 2023? Mitchem points out: “Find something in your industry, in your niche that gets a lot of attention. ” Once you’ve got your video, Mitchem suggests thumbnail templates will improve click-through rate. YouTube establishes E-E-A-T using machine learning.

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7 B2B content distribution strategies that work

Search Engine Land

And for B2B, you need a content strategy with a strategic distribution plan. Up to 49% of successful content marketers used paid social media to promote content, per a 2023 Semrush survey. Monitor and analyze performance Don’t just click the “Send” button and hope for the best. Track those metrics like a hawk.

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How to master Google News optimization to boost content visibility and traffic

Search Engine Land

Exceed image expectations Images are a key driver of click-through rate (CTR) from Google News. Discover, universal search and many other niche ecosystem touchpoints). 07/03/2023 could be read as either March 7th or July 3rd, depending on your location. ” Leave no room for interpretation.

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How to optimize your content strategy for Google SERP features

Search Engine Land

Learn how your brand can adopt a strategic approach to enhance visibility and secure inclusion within these vital result types. To improve your chances of being featured in snippets, consider the following steps: Identify common user queries in your industry or niche and create dedicated content to address them comprehensively.