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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use. Fast-forward to October 2023.

Retail 132
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Modern link building starter guide

Search Engine Land

Image created by author in Midjourney, August 2023 What is link building today? An outreach campaign could use one or multiple of these campaign types: Linkable content: Strategically creating content that content creators want or need to link to or share. Building a reputation in a niche, not broad categories, takes much less effort.

Niche 127
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8 Important Marketing Trends Ecommerce Sites Need to Understand in 2023

Sales Pop!

With that in mind, we’ll dive into eight important marketing trends that you absolutely can’t afford to ignore in 2023. As an example, check out the pitching machines category page from Anytime Baseball Supply. Be Informative and Unbiased Ensure that your content is objective and informative, avoiding overt sales pitches.

Niche 52
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Product page SEO: A complete guide

Search Engine Land

The Velvet Powder Puff became a viral sensation at the beginning of 2023. The product description is precise and a great sales pitch that also includes a how to wear guide, pushing an influenced costumer to convert immediately. User-generated content, for some niches, is what makes their pages highly converting.

Product 125
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Effective Methods: How to Get Real Estate Leads

Lead Fuze

million dwellings were sold in the United States during 2023. in 2023 alone, there’s no shortage of opportunities. The competition among agents is fierce and standing out from the crowd requires strategic planning and execution. How to generate real estate leads 2023? Approximately 5.64

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SEO grew up, a lot of SEOs didn’t

Search Engine Land

In 2023, Google started to push a new feature: product grids. You can learn from HubSpot that it’s worth investing strategically in new channels/formats. It’s no coincidence that they have these numbers: There were 32 billion search queries in 2023 containing “reddit”. There were 3,102 billion search queries worldwide in 2023.

Technique 110
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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. What this means for your SEO strategy Do you want to drive results similar to those of Lectric?

CTR 83