Martech

NOVEMBER 14, 2023

Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use. Fast-forward to October 2023.

Retail 132

Retail Niche Objectives and Key Results Technology 132

SaaStr

JUNE 15, 2023

Dear SaaStr: Is a Big Market Really Better than a Niche Market? A big market is better than a small / niche market. SaaS eSignature Market: From $1 Million in 2006 to $1 Billion in 2018 to $5 Billion in 2023 | SaaStr Dear SaaStr: I’ve Been Asked to Take Over as CEO of a 1 Year Old Startup with 20 Employees. What Should I Expect?

Niche 88

Niche Start-ups Engineering Meeting 88

Search Engine Land

OCTOBER 25, 2023

Now that both the Google October 2023 core update is done rolling out and the October 2023 spam update is done rolling out , we wanted to take a deeper dive on how this core update differed from previous Google core updates. Keep in mind, these updates rolled out at the same time, so the analysis is probably skewed because of that.

Niche 117

Niche Engineering Clients 117

Search Engine Land

MARCH 29, 2023

Now that the Google March 2023 broad core update is done rolling out , we wanted to take a deeper dive on how this core update differed from previous Google core updates. March 2023 core update. Data providers on the March 2023 core update So far, two data providers sent us their reports on this March 2023 core update.

Niche 100

Niche Engineering Clients 100

Search Engine Land

FEBRUARY 29, 2024

Niches like Fashion and Beauty, and Ecommerce and Retail, are more likely to feature shopping ads. SE Ranking examined 100,000 keywords across 20 niches, each with different search intents and volumes. Shopping ads (carousels) usually appear above the SGE snippet. Why we care. The findings. This time, 12.3%

Niche 131

Niche Retail Presentation Closing 131

Search Engine Land

FEBRUARY 9, 2023

It’s 2023, and no matter how many “SEO is dead” articles get published, SEO isn’t going anywhere. With its help, you can plan a silo structure for a website in any niche with a few clicks. SEOs must embrace content design as a tool in their arsenal in 2023. billion in 2028. And that’s not all.

X-functional 100

X-functional Clients Account management Niche 100

Search Engine Land

OCTOBER 4, 2023

Google’s September 2023 helpful content update started rolling out Sept. I’m going to concentrate today on my personal observations as a site auditor, focused exclusively on the food, travel and lifestyle niches. These niches, explicitly, were incredibly impacted by the update. Do not do this. Or, they had food and travel posts.

Niche 136

Niche UX Follow-up Start-ups 136

Search Engine Land

MAY 2, 2024

HouseFresh also revealed how much traffic it has lost since October: “Since October 2023, we’ve gone from welcoming 4,000 people from Google Search each day to just receiving 200. One guy … explained loudly to the packed room that he had been the number one result at Google in his niche for two years, and his business was booming.

Niche 132

Niche Follow-up Product Customers 132

Search Engine Land

MAY 22, 2023

Blogger outreach and niche edits – $75 to $403, HARO link building – $1,260 and $2,836, content syndication – $95. The post Link-building companies to watch in 2023 appeared first on Search Engine Land. Price: Pricing varies depending on the specific service being offered.

Real Estate 91

Real Estate Finance Price Promote 91

SaaStr

AUGUST 7, 2023

Learn about the most important SaaS metrics for founders in 2023 with the CEOs of the most metric-oriented company, monday.com, and the founder of SaaStr. As we transition from the exuberance of 2021 into 2023, marketers have become super short-term focused. You can still measure something in the funnel.

Finance 81

Finance Manufacturing Niche Growth 81

SaaStr

NOVEMBER 1, 2023

So we’ve been fans of Bill.com for many years at SaaStr, and covered them from the very early days, as a niche product most hadn’t heard of. jasonlk) October 26, 2023 Pick your jaw off the floor while we dive in with 5+ Interesting Learnings: #1. Billion ARR in 2023. Yes, 48% at $1.2 Billion in ARR. And Far Bigger.

Non-Profits 119

Non-Profits Niche Growth Networking 119

Martech

JANUARY 3, 2024

consumers outright abandoning an app/website if asked to allow data tracking) rose from 20% to 33% between 2021 and 2023.” Social VR establishes a core audience Sales of VR and AR hardware dropped 40% in 2023. digital advertising spend in 2023, and is growing advertising by offering ads in video, live sports, audio and grocery.”

Entertainment 140

Entertainment Sports Niche Retail 140

Sales Pop!

APRIL 20, 2023

With that in mind, we’ll dive into eight important marketing trends that you absolutely can’t afford to ignore in 2023. Influencer Collaborations Partner with influencers in your niche to reach new audiences and generate buzz around your products. Sure, some of these ideas are nothing new.

Niche 52

Niche Trust Represent Retail 52

Search Engine Land

MARCH 19, 2024

This is a continuation of the Killer Whale update from July 2023 (see “ Inside Google’s massive 2023 E-E-A-T Knowledge Graph update “), where Google clearly focused on identifying person entities in the context of E-E-A-T. Notability is incredibly specific to a niche (both for humans and Google).

Niche 138

Niche Trust Gaming Negotiate 138

Hubspot

MARCH 8, 2023

So you know you want to enter sales, you've chosen a field with a wide range of career avenues and niches. We wanted to provide you with a list of some of the most hireable sales jobs for 2023 and beyond — so you can choose the best job for you. But locking in on a role you can secure and grow in can be tough.

Pharmaceutical 71

Pharmaceutical Manufacturing Transportation Finance 71

Search Engine Land

NOVEMBER 20, 2023

The difference is that Bankrate operates in the sensitive niche of the YMYL industry (Your Money, Your Life), which includes personal finance. Because Bankrate articles fall into the YMYL niche, Google is especially strict, and if they don’t like AI-written content, they definitely won’t reward Bankrate’s article.

A/B testing 129

A/B testing Click Through Rate Real Estate Niche 129

Search Engine Land

SEPTEMBER 6, 2023

Image created by author in Midjourney, August 2023 What is link building today? A popular example of a discovery link is targeting “statistic” keywords, like “SEO statistics 2023.” Mistake: Not selecting niches Not focusing on a niche, and building links from any place that will take the site.

Niche 136

Niche Technique Campaign Contact 136

Search Engine Land

MARCH 7, 2023

58% plan to use AI for content and SEO in 2023. Google has warned against using AI-generated content for years – although that guideline has softened in 2023. 90% of organizations prioritizing SEO in 2023. Top 4 enterprise SEO concerns in 2023. Why this change?

Niche 96

Niche Engineering Trust Technology 96

SaaStr

SEPTEMBER 27, 2023

A big theme of 2023 Annual was all around going multi-product. Once you cross 10% market share in your core niche / segment — start investing in the next one. Once you cross 10% market share in your core niche / segment — start investing in the next one. From $30m-$40m ARR on: TAM Exhaustion. A bit more here.

Niche 104

Niche Engineering Start-ups Growth 104

Hubspot

MAY 27, 2024

Among those who opened for business in 2023, the home services category saw the highest growth, with 278k new openings. You might also find success in a niche, like this YouTuber with 1.5m Niche down. We previously wrote about how Americans are leaping into entrepreneurship at record rates. Of course IKEA has one, too.

Construction 57

Construction Niche Finance Gaming 57

SaaStr

NOVEMBER 11, 2023

jasonlk) November 10, 2023 A few: Dilution. A niche negative, but a real one, and for example one of many reasons Mailchimp never raised any capital. TIRED: “We’re raising a small $3m round before we do a Big $20m Series A later this year” WIRED: “We’re raising $3m to build a $100m+ business. The founders and employees will own less.

Niche 92

Niche Price Sell 92

Martech

FEBRUARY 8, 2024

And yes, while niche content traffic may be low, conversions can be high. But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. Potential risk alert: If you create lists of competing companies in your niche, be prepared to hand them leads.

B2B 120

B2B Gaming Niche Appointment 120

Lead Fuze

AUGUST 29, 2023

million dwellings were sold in the United States during 2023. in 2023 alone, there’s no shortage of opportunities. How to generate real estate leads 2023? Conclusion Exploring Niche Markets for Real Estate Leads The world of real estate is vast and varied, presenting a plethora of opportunities to generate leads.

Real Estate 52

Real Estate Strategic partnership Niche Referrals 52

Lead Fuze

AUGUST 29, 2023

A key aspect to consider when strategizing on how to grow a marketing agency is the role played by niche markets. Focusing on specific niches not only enhances customer acquisition rates but also allows for tailored solutions that cater directly to clients’ unique needs and preferences. How do I grow my advertising agency?

Niche 52

Niche Objectives and Key Results Clients Growth 52

Search Engine Land

FEBRUARY 7, 2024

The Velvet Powder Puff became a viral sensation at the beginning of 2023. User-generated content, for some niches, is what makes their pages highly converting. Note : Only use this type of content if it’s relevant to your niche. Include the minimum necessary keywords, but don’t go to extremes.

Product 132

Product Territory Niche Engineering 132

SaaStr

AUGUST 23, 2023

So a niche question but one we get often enough that I though worth going into my depth on is: Hey, Why Are SaaStr Annual, Inbound, Dreamforce (and More) All At Almost The Same Time? And then repeated in 2022 and 2023. That was in June 2022 and June 2023. To be outdoors in the Bay Area, your window in June to September.

Niche 81

Niche B2B Pipeline Growth 81

SaaStr

OCTOBER 5, 2023

Klaviyo has truly owned its niche (Shopify marketing automation), and HubSpot is one of the most impressive multi-product expansions ever, after owning general SMB marketing automation. So far, both strategies seem to have performed incredibly well. And are quite different. WIll be fascinating to see where both end up in a few years.

Niche 91

Niche CRM Service Product 91

Search Engine Land

SEPTEMBER 5, 2023

We provide an experimental framework that can help you find a technique that works for your niche in a matter of weeks. This is live data for June 2023, for informational non-branded keywords. It’s well-documented that the Google algorithm works differently in different niches and for different types of keywords.

CTR 144

CTR Technique Strategize Niche 144

SaaStr

JULY 29, 2023

.” — Jason ✨Be Kind✨ Lemkin  (@jasonlk) July 24, 2023 A lot of folks are chiming in on the change from Twitter to “X”. But the larger topic of when to change your name as a startup is an interesting niche topic. I’m not going to be one of them, per se. We’re about Scaling SaaS here at SaaStr, after all.

Niche 78

Niche Consult Service Product 78

SaaStr

FEBRUARY 1, 2023

JAMF: pic.twitter.com/99ZoDn85YO — Jason Be Kind Lemkin  (@jasonlk) January 29, 2023 5 Interesting Learnings: #1. Jamf is a great story of going long, nailing a niche, and then thoughtful expanding into a multi-product play. How about just $2.35B in today’s world. 12+ Years Until Business Really Took Off.

Niche 95

Niche Engineering Growth Product 95

Search Engine Land

OCTOBER 27, 2023

For accounts with lower budgets or less data available (like if you target a niche industry), week-over-week shifts might not be as prevalent. Example : If you’re doing a quarterly report for Q4 2023, compare that to both Q3 2023 and Q4 2022. Call these out, any reasons for the shifts, and any action items that might be needed.

CTR 120

CTR Click Through Rate Niche Conversion 120

Hubspot

NOVEMBER 27, 2023

In 2023, 55% of British adults chose to repair an item rather than replacing it. Niche repair studios: Define your repair niche, like fashion (“sewing classes near me” gets 35k+ monthly searches on Ahrefs). Again, it might be helpful to niche down and focus on bike repairs, electronics, etc. For Australians, it’s 79%.

Niche 52

Niche Appointment Manufacturing Government 52

Sales Hacker

JANUARY 27, 2024

In today’s market, where technological moats are declining, this becomes even more crucial, especially for early-stage companies fighting to carve out their niche. In 2023, Max acquired the company he once founded, SalesHacker, bringing it under the GTMfund umbrella and rebranding it as GTMnow.

GTM 90

GTM Niche CRM Account management 90

Hubspot

FEBRUARY 19, 2024

views on YouTube Pinterest searches for “primal movements” grew 120% from 2022 to 2023 The moves may look goofy, but they target muscles that we normally neglect, enhancing body awareness, agility, and a host of other benefits. You can niche down and target audience with different fitness goals, such as: ?Teens

Sports 68

Sports Niche Promote Follow-up 68

Search Engine Land

NOVEMBER 2, 2023

This was confirmed at Pubcon in 2023 by Illyes and documented by Mark Traphagen. So, if you’re partnering with a media publisher that focuses on home decor, make sure any content you’re producing fits within that niche. Your content should have a point of view, otherwise, it might as well be instructions on a shampoo bottle.

Niche 118

Niche Contract Follow-up Closing 118

SaaStr

FEBRUARY 20, 2021

A niche, a segment, and hoping to grow into something larger. Or too niche. SaaS eSignature Market: From $1 Million in 2006 to $1 Billion in 2018 to $5 Billion in 2023. You know the comps and the notional market, but not yet the real market; or. Kill yourself to get to $2m in ARR, and the going still seems tough?

Niche 126

Niche Launch Networking Product 126

Search Engine Land

JANUARY 16, 2024

We entered 2023 talking about GA4 and we’re doing the same thing in 2024. These may be more niche-y, but they can help you identify conversion-friendly properties and/or themes you can double down on with extra ad spend. Next, you can sort by lowest sessions and look for pages with little volume with registered conversions.

UX 117

UX Represent Niche Clients 117