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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year. Fast-forward to October 2023.

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Strategies for Success: How to Grow a Marketing Agency

Lead Fuze

It also implies that growing your marketing agency involves more than just acquiring new clients; it requires strategic planning, effective client retention practices, and continuous service diversification. A key aspect to consider when strategizing on how to grow a marketing agency is the role played by niche markets.

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Is Digital Marketing Agency Profitable? Key Factors Explored

Lead Fuze

Furthermore, we’ll discuss the importance of value metrics for ROI frameworks in ensuring consistent results through effective strategies for small businesses. By 2023, over 571 billion U.S Thanks to advancements in technology (and some clever strategizing), these companies can now serve diverse clientele with varying budgets.

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How to convince leadership why they can’t ignore SEO

Search Engine Land

Well, it’s 2023, and we’re still trying to convince businesses that SEO isn’t just a fancy acronym for “some extra options.” ” It’s like trying to teach an old dog new tricks, except the dog is a business and the trick is “not being invisible in the search engine results.”

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AI-generated content in 2024: How to excel and where to exercise caution

Search Engine Land

Google searches for AI content skyrocketed and have remained high throughout 2023 as businesses and creators tap into new opportunities to scale. Let’s explore key areas where marketers successfully leverage AI for content creation. It aids research by anticipating objections and questions.

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Make a winning capture plan to close more deals in 2023

PandaDoc

It involves analysis, strategizing, planning, and execution, and is usually carried out for big contracts or important deals. consultancy) or very niche and expensive products, winning or losing a deal might be the difference between meeting their sales targets for the quarter. For companies that offer high-end services (i.e.

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How to Start a Video Marketing Agency: Key Steps

Lead Fuze

By following these steps and implementing best practices in each area covered here, you’ll be well on your way towards creating a thriving business centered around helping others achieve their desired results through exceptional video marketing campaigns. Are they small business owners? Tailor your services accordingly.