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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race. Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. Fast-forward to October 2023. Forecasting this holiday season is like playing Powerball.

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2024 Predictions: Social media’s evolution

Martech

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. consumers outright abandoning an app/website if asked to allow data tracking) rose from 20% to 33% between 2021 and 2023.” Social VR establishes a core audience Sales of VR and AR hardware dropped 40% in 2023.

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

And yes, while niche content traffic may be low, conversions can be high. But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. Potential risk alert: If you create lists of competing companies in your niche, be prepared to hand them leads.

B2B 111
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MarTechBot: Insights from real-world usage (so far)

Martech

We had no idea what to expect when we launched MarTechBot in April. Take our brief 2023 MarTech Replacement Survey By leveraging the creative potential of MarTechBot, marketers tapped into its vast knowledge base to generate fresh ideas and discover novel approaches to tackle marketing challenges. Was MarTechBot innovation?

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Share of search: The SEO metric you can’t ignore

Search Engine Land

I can look at every campaign we launch and see if/ how digital PR lifts a brand’s search. No one hires an SEO because they want to buy links and niche edits. Come on, folks, it's 2023. .” I’m lucky enough to work for a digital PR agency that has started an SEO side. And it does.

Niche 126
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Google Performance Max: Everything you need to know

Search Engine Land

Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. But carry forward your habits from the more granular campaign types, and Performance Max’s algorithmic nature will punish you. Let me give you an example. What is Performance Max?

Campaign 144
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Is Starting a Digital Marketing Agency Worth It? Pros & Cons

Lead Fuze

In this blog post, we will explore various aspects of building a successful digital marketing agency, from assembling a skilled team and focusing on specific industries or niches, to differentiating your services through unique offerings. Start your journey today.

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