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Local search in 2024: Key trends and tactics for marketers

Search Engine Land

Local has evolved from listings management to real experience and engagement. Today, consumers are looking for more personalized experiences and relevant conversations across all touch points. This article discusses the top areas location-based businesses need to focus on in 2024 and key metrics to measure performance and success.

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A complete list of SaaS tools to work-from-home productively

Salesmate

These reports can be circulated to other teams and upper management for understanding how things are going. Google Analytics is a free tool to analyze your website traffic and conversion. Kissmetrics is an analytics and conversion platform that has been developed for businesses that want to optimize their marketing efforts.

Product 130
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Marketing automation software for small business: How to get started

Martech

In many marketing automation tools for small business, organizations can also use personalization and targeted messaging to boost conversion rates. It’s also important to consider the tool’s ability to provide customized options for automation. Does the platform make it easy to do that? Think about your business’s specific needs.

Price 121