Lessons in Buying Group Marketing – Learning to dance with your sales team
Martech
MARCH 29, 2022
More of a dance than a race, marketing is evolving to look at the entire lifecycle and how to care for the customer relationship at each phase. BGM is about relationship building – externally and internally. As part of this evolution: Buying Group Marketing (BGM). While that sounds great, the devil is in the details.
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