Remove 2025 Remove GTM Remove Market share
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AI agents will infiltrate your martech stack

Martech

Marketing operations professionals will be the ones who vet, deploy and integrate AI agents and will play a significant role in training others in marketing to use them as well. What remains to be seen is how marketing and marketing ops pros will get their hands on agentic AI.

GTM
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5 different paths to launch AI agents (with examples)

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Use this if you’re: A solo founder or lean GTM team who shares a lot of updates.

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The Problem with “Small But Mighty” AI Start-Ups

SaaStr

CEO Jacob Eiting shared this chart with me of how much more “efficient” the company has become since adopted AI dev tools like Cursor and Windsurf. They have 40% market share in their space — managing mobile subscrptions. You can see the huge gain in PRs (and thus output) here since last last year.

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A 3-step guide to unlocking marketing ROI with causal AI

Martech

It fundamentally evolves how teams invest in go-to-market (GTM) strategies, enabling more intelligent, more confident decisions that drive measurable outcomes. While genAI finds patterns and correlations in data, causal AI goes much further by: Identifying cause-and-effect relationships across marketing and GTM efforts.

GTM
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From Growth at All Costs to Efficient Growth: How B2B Marketing Must Adapt in 2025

Heinz Marketing

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Looking Back: The Growth-at-All-Costs Era Just two years ago, the B2B market was fueled by a growth at all costs mentality. Companies prioritized market share over profitability, pouring resources into customer acquisition without a clear path to sustainable returns.