2026 Campaign Product Profit margin 
Martech
AUGUST 3, 2022
What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We We want to reach those hard to reach customers in rural America … making sure that we get [them the] brands and products they want, need and desire. Retail profit margins tend to be slim – in the 3% to 4% range.
Martech
OCTOBER 19, 2022
Traditional media ads can’t measure the true ROI of media campaigns in real-time. They don’t let you pinpoint what makes an ad and a campaign successful. Programmatic advertising gives you all those good, actionable insights into campaign performance. Retail profit margins tend to be slim — in the 3% to 4% range.
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