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Why we care about retail media networks

Martech

We want to reach those hard to reach customers in rural America … making sure that we get [them the] brands and products they want, need and desire. Retail profit margins tend to be slim – in the 3% to 4% range. The margin on ad sales is usually 70% to 90%, according to BCG. And sales are very good.

Retail 90
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What every marketer needs to know about programmatic advertising

Martech

The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. By 2026, 86% of overall digital advertising revenue will come from programmatic ads (Statista). Retail profit margins tend to be slim — in the 3% to 4% range. In the U.S., ‍ Efficiency.

Retail 106
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What brands and retailers need to know about RMNs

Martech

Retail profit margins tend to be slim – in the 3% to 4% range. The margin on ad sales is usually 70% to 90%, according to BCG. Ad spending on RMNs is projected to grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG.

Retail 74