2026 Product Profit margin Technology 
Martech
AUGUST 3, 2022
We want to reach those hard to reach customers in rural America … making sure that we get [them the] brands and products they want, need and desire. Retail profit margins tend to be slim – in the 3% to 4% range. The margin on ad sales is usually 70% to 90%, according to BCG. Do I even have the people or technology?’”.
Martech
AUGUST 23, 2023
Retail profit margins tend to be slim – in the 3% to 4% range. The margin on ad sales is usually 70% to 90%, according to BCG. Ad spending on RMNs is projected to grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG.
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