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Why we care about performance marketing

Martech

There are three main types of performance marketing payment models: Percent of sale – The advertiser pays a commission on each sale generated. For example, an advertiser might pay a lead generation fee plus a percent of sale commission to their performance marketing partner. Domain spoofing imitates a premium website (e.g.,

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In The Age of AI, It Just Won’t Be Enough Just To Be a “Good People Person” in Sales

SaaStr

It doesn’t need commission. How many times have you been burned by a sales rep who oversold capabilities? Who promised features that didn’t exist? Who bent the truth just enough to get the signature? AI doesn’t have quota pressure. It just tells you what the product actually does. This isn’t hyperbole.